Your partner in tracking, reporting, and analyzing marketing performance, so your team spends less time wrangling data and more time making decisions.
Struggling With Unclear
Marketing Data?
We bring clarity to your data, so you can spend less time fixing reports and more time driving impact. If you’re dealing with:
The Benefits
At A Glance
Get Your Data Right From The Start.
From auditing tracking in GA4 and GTM to setting up conversion events and dashboards, we step in at any stage to consult, implement, and make sure your analytics work flawlessly.
Everything You Need To Know At A Glance.
Stop pulling reports manually or digging through platforms. We build curated dashboards that pull automated data straight from your sources.
With 500 dashboards build across industries, you get expert-backed insights you can trust.
Turn Your Data Into Direction.
Accurate data tells a story. We translate performance data into insights your team can use to communicate effectively and act strategically.
With 700+ websites supported, we’re your trusted partner for all things analytics, data, + reporting. We align with your goals + marketing strategies to help you make smart decisions + celebrate your wins along the way.
Our Services
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Google Tag Manager (GTM)
Google Analytics (GA4)
Google ads conversions, goals, & event tracking
Plus many other platforms
Documentation of all tags and tracking
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Automated, real-time reporting
White-labeled for agencies + teams
Connectors to hundreds of marketing platforms
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Clear written and visual reports that make your data make sense
Actionable insights that tell the story behind your data
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Let us manage and automate your data and analytics processes so you can focus on the marketing strategies and client relationships.
Trusted By Over 175 Happy Partners & 700 Brands
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![Black background with a white circular logo featuring a stylized lowercase 'b' and 'm' intertwined.]()
"Working with Lauren and her team has made a huge difference for our client reporting. They not only understand the technical side of dashboard development but also bring a thoughtful, user-focused approach that makes our reports clearer, more actionable, and genuinely helpful to clients. Reliable, responsive, and incredibly easy to work with, we consider them an extension of our team!"
CHRIS BAILEY, STRATEGY DIRECTOR
MATCHBOOK MARKETING
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![Digifora logo on a pink background]()
“Helps our clients see what matters most. Smart Digital Data makes complex information simple and visual. Their work helps our clients see what matters most, which allows the digifora team to build trust by educating and guiding them toward real growth."
JUSTIN BRACKETT, FOUNDER
DIGIFORA
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![Black and white logo for Hudson Web Development, featuring a hexagon with three slanting lines inside and the word 'Hudson' below it.]()
"Working with Smart Digital Data has been a game-changer for our business. Their expertise in web analytics and customized reporting provides a great service for my clients. From the initial consultation to the final implementation, as well as our ongoing work, Lauren and her team demonstrated professionalism, clarity, and a deep understanding of our needs."
BRUCE FULTON, FOUNDER + OWNER
HUDSON WEB DEVELOPMENT
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![Measurement Pros]()
"Lauren's expertise was evident. She helped me resolve questions in GA4 and provided clarity on how to move forward with accurate and optimized website analytics for one of my clients. Beyond her technical skills, Lauren was responsive and always willing to ensure I was satisfied with the result. Her professionalism and dedication were apparent."
JOHN SMUTNIAK
MEASUREMENT PROS
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![A neon sign with the letters 'P M' enclosed in a circle, glowing white on a black background.]()
“Lauren and her team have been game-changers for us. The team has that rare ability to turn complex data into clear, compelling visuals that actually tell a story, something that's made a huge difference for both our team and our clients. They're a trusted partner who genuinely understands our objectives and delivers solutions that exceed expectations. Her professionalism and expertise make her an invaluable asset to our team and just a pleasure to work with overall. If you want someone that can meet every challenge and develop solutions to bring beautiful order out of data chaos, make Lauren your first call.”
STEVE PATRICK CEO
PATRICK MARKETING
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![Logo for Van Den Berg Web + Creative with a stylized tulip icon and text]()
“Since July 2022, Lauren Glancy of Smart Digital Data has been our go-to analytics partner at VanDenBerg Web + Creative. Her deep knowledge of GA4, Google Tag Manager, and custom reporting means every client site we launch is backed by rock-solid data. Lauren consistently translates complex tracking setups into clear, actionable insights, allowing our design team to stay focused on creativity while she safeguards the numbers. Reliable, proactive, and endlessly knowledgeable—she’s an indispensable extension of our agency.”
REBECCA VANDERBERG, CEOVANDERBERG WEB + CREATIVE
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![A woman with long brown hair smiling, crossing her arms, wearing a pink textured shirt against a neutral background.]()
"Lauren helped me simplify the tracking system on my website while also optimizing Google Analytics to set up a proper KPI tracking spreadsheet for my business. She definitely knows her stuff and made me feel at ease about something that felt way over my head. Working with Smart Digital Data has been one of the best decisions I've made for my business. As a tiny, female-owned company, I often felt unsure where to even begin with metrics. But Lauren and her team helped me get organized, understand my numbers, and (finally!) feel confident making data-driven decisions.”
DOMINIQUE CORDERO, FOUNDER
SPANISH WITH DOMINIQUE
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![A graphic with a yellow background and black text that reads "on the nose", featuring a black-and-white photo of a dog with its nose pointing upwards.]()
"Holy smokes. I'm so glad and relieved to have found Lauren! I needed someone to help me set up and understand the analytics and marketing tools necessary to advance my business. Lauren made me feel better immediately. She communicated clearly and quickly. She made the process so easy for me and really knows her stuff. 10 out of 10, highly recommend!"
LISA RIMMERT
ON THE NOSE COMMS
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![Logo with the letters D/M/G separated by a diagonal line]()
“Lauren is sharp, personable and accommodating. She is very helpful with her recommendations and really knows her stuff. She is a great asset.”
STEVE DIPIETRO, MANAGING PARTNER
DIPIETRO MARKETING GROUP
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![Cox Digital Arts logo with the word 'COX' in black, the lens of a camera representing the letter 'O', and 'DIGITAL ARTS' written below in teal and black.]()
“I've been working with Lauren for years now and continue to trust her with the analytics setup of our clients projects. I know it will be done right every time. It's a super smooth process and easy to integrate into my flow. As a small marketing firm, I can focus on design and development and trust her to get the analytics set up to track the sites and campaigns we develop. I will continue to use Smart Digital and would happily recommend her services.”
CHRIS COX, OWNER
COX DIGITAL ARTS
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![Circular logo with a stylized outline of a takeout food container on an orange background and the text "tomme.ca - TO MAKE CHEESE DRESS" around the edge.]()
"I've worked with Lauren several times and I'm really happy with the experience and results. It's obvious Lauren gets small business. As nerdy as it sounds, she shares a passion for generating reliable data that helps us understand our audience. Knowing I have clean data gives me the confidence to make bold moves that will get us closer to our goals."
ANDREW WHEELER
TOMME.CA
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![Red background with overlapping bold white and black the letter R and G in a rotated and mirrored arrangement.]()
"Lauren far exceeded the expectations I had and took the time to investigate the issues I was having to make sure she could deliver what was expected. She didn't rush into the project before understanding the needs and her patience/understand is rare. She'll be my go to moving forward for all my organization's analytics needs. My team was absolutely blown away by her delivery."
FRANK NEILL
REBEL GAIL
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![Professional headshot of a young man in a navy pinstripe suit and matching tie, standing against a textured light background.]()
“Very helpful setting up analytics for my clients and made everything super easy for me.”
ANGEL MENDOZA, OWNER
PLAN THEN EXECUTE
Start The
Conversation
Let us know how we can help, or of any data challenges your business may be facing.
A member of our team will reach back to you as soon as possible.
