A Scalable Consent Management Solution for Multi-Site Organizations
A growing digital agency managing seven separate websites needed a scalable privacy and consent management solution that would keep every property compliant while preserving the accuracy of their marketing analytics.
With regulations such as GDPR requiring explicit user consent before tracking could begin, the agency needed a consistent framework that balanced legal compliance with reliable data collection across its entire digital ecosystem.
The Challenge
Managing privacy compliance across multiple websites presented both technical and operational challenges.
Each website required its own consent management setup, legal documentation, and tracking configuration. Without a standardized approach, there was a risk of inconsistent user experiences, inaccurate analytics, and non-compliance with evolving privacy regulations.
Key challenges included:
Consent management needed across seven independent websites.
No centralized privacy framework.
Tracking had to remain inactive until user consent was granted.
Legal documentation required for each website.
Ensuring compliance without disrupting the user experience.
Maintaining reliable analytics while respecting user privacy preferences.
The agency needed a solution that could be deployed consistently across every website while integrating seamlessly with their existing marketing technology stack.
Our Approach
We implemented a complete consent management framework using Termly, creating a scalable solution across all seven websites.
Each property received a fully configured consent banner that allowed visitors to accept, reject, or customize their tracking preferences in accordance with GDPR requirements.
To support compliance beyond the consent banner, we also created and configured the required legal documentation, including:
Privacy Policies
Cookie Policies
Terms & Conditions
On the technical side, we integrated consent mode with Google Tag Manager, ensuring analytics and marketing tags only fired after the appropriate level of consent had been provided. This allowed tracking to remain fully consent-driven while maintaining accurate reporting for users who opted in.
By standardizing implementation across every website, the agency gained a consistent privacy experience without increasing ongoing maintenance.
The Resolution
The agency successfully launched a fully compliant consent management system across all seven websites.
Key outcomes included:
GDPR-compliant consent management across every website.
Standardized Privacy Policies, Cookie Policies, and Terms & Conditions.
Consent-based tracking configured through Google Tag Manager.
Improved transparency and control for website visitors.
Consistent implementation across the entire website portfolio.
Reliable analytics that respected individual user consent preferences.
With a scalable privacy framework now in place, the agency can confidently launch new initiatives knowing that compliance, user trust, and marketing measurement work together seamlessly.
