Partner Case Overview
A growing SEO and content agency managing 30+ clients needed a scalable analytics framework to support consistent reporting, improve visibility, and empower strategists to focus on insights rather than spreadsheet work.
The Challenge
Reporting had become one of the agency’s biggest time drains. Each month, strategists spent hours manually gathering data from GA4, Google Search Console, and individual client websites, creating spreadsheets that often lacked depth, clarity, or consistency. This made it harder to focus on the insights that mattered most, like which content was actually driving conversions or how organic performance was trending across industries. The lack of standardization also made it difficult for leadership to compare accounts and ensure all clients were receiving the same level of visibility and strategic guidance.
Our Approach
We partnered with the agency to create a unified analytics ecosystem designed specifically for scale. The process began by auditing and standardizing GTM, GA4, and Search Console setups across all client accounts, ensuring that every site was measured in a consistent, reliable way. From there, we built a custom, branded Looker Studio dashboard template that housed all core KPIs, keyword-driven conversions, content engagement trends, top landing page insights, and the signals the team needed to understand performance at a glance. This template became the foundation for both internal analysis and client-facing reporting. To support long-term growth, we also created a structured internal system for documenting requests, tracking client setups, onboarding new accounts, and routing updates—removing friction from a process that had previously been difficult to manage as the agency scaled.
We built out an internal structure for documenting and tracking changes, requests, new clients, and links.
The Resoulution
The impact was immediate. Strategists collectively saved more than seventy hours every month, allowing them to shift their time from manual data gathering to deeper analysis and more meaningful client conversations. Leadership gained a clear view of performance across the entire portfolio, making it easier to identify opportunities, support the team, and forecast results. Clients received faster, clearer, and more consistent reporting, strengthening trust and contributing to expanded scopes for several accounts. With a scalable measurement system in place, the agency now delivers insight-driven reporting across all clients without sacrificing quality, speed, or clarity.
